Girls' Generation's Endorsement Helps Raise Coway Sales By 400%

On the 31st, Woongjin Coway revealed, "The sales volume of the Ice Water Purifier, modeled by Girls' Generation last April, has had a sales volume increase by 400% compared to the same time from the previous year. Through their advertisement effect, our recently released Self-Sterilizing Ice Water Purifier's sales volume have been increasing greatly."

Woongjin Coway signed Girls' Generation on as their models last March. The 'Coway, Please Take Care Of Mom' campaign used Girls' Generation's friendly, luxurious image, to strengthen Korea's number one water purifier brand and expand their consumers from the partial age group of 40s~50s to those in their 20s~30s.

Woongjin Coway's Ice Water Purifier, Self-Sterilizing Ice Water Purifier, and other products connected the product's technical skills with Girls' Generation's nine members' different charms. By relating Yuri with the Ice Water Purifier and Yoona with the Self-Sterilizing Ice Water Purifier, they have been using each girl's unique advertising effect to the fullest.

According to Woongjin Coway, after the CF for the ice water purifier was aired in April, the sales volume increased during the second quarter by 400% compared to the previous year. The sales volume of the Self-Sterilizing Ice Water Purifier modeled by Yoona in June increased by 38% compared to other ice water purifiers.

Woongjin Coway's marketing communication's team leader, Kim Junhyun stated, "With seasons being a huge factor in sales volume for ice water purifiers, and seeing how it's increased 4 times that of results from around the same time the previous year, Girls' Generation's CFs were a considerable contribution to increasing the awareness and reasons for purchasing the products."

Not only has Girls' Generation's CFs increased sales, but they have also contributed in improving the brand's image. In order to analyze Girls' Generation's advertisement effect, they worked with Cheil Worldwide Inc., holding an online poll directed towards 100 females living in Seoul, between the ages of 25~39.

The results showed that after Girls' Generation's CFs, 81% of voters said Coway was the first water purifier brand that came to mind. The brand that stood in second only received 10% of the total votes. It was also voted the brand they prefer the most with 56% of votes, gaining 3~4 times more votes than the brand in second place.

Woongjin Coway's marketing headquarters director also revealed, "Along with the increased sales volume with Girls' Generation's advertising campaign, we were able to establish a dominant consumer age group of those in their 20s~30s, establishing strong brand power. Along with developing more groundbreaking products, we are planning on expanding as the number one water purifier business with Girls' Generation alongside us."


Source: Newsen
Translated by: ch0ssi@soshified.com
Edited by: JeremyJay22@soshified.com

SM TOWN Live in New York Confirmed for October 23, 2011

SM Entertainment artists are joining together for another large-scale performance of SM TOWN Live World Tour on October 23 at what is recognized as one of the most prestigious venues for pop singers in the US, New York's Madison Square Garden, for an estimated audience of 15,000 fans.

Madison Square Garden is regarded as a mecca to American pop culture where worldwide singers like Michael Jackson, Beyonce, Lady Gaga, Taylor Swift, and Justin Bieber have held concerts. The stage where pop singers all over the world dream to be on is also home to the famous NBA basketball team the New York Knicks.

Meanwhile,  SM TOWN is scheduled to hold concerts for three days from September 2-4 at the Tokyo Dome in Japan to a large-scale audience of 150,000 fans.

Source: Naver
Translated by: somaek@soshified.com
Edited by: michaelroni@soshified.com

Girls' Generation's Tiffany Shares Her Thoughts on Musical Debut

At the press conference held on the 30th of August,Tiffany revealed, “While the other members of Girls' Generation were doing their musicals I was also steadily practising my acting and singing”

Tiffany is the third Girls’ Generation member after Taeyeon and Jessica to participate in a musical. Her role in the upcoming musical "Fame", is a rebellious girl with a burning passion to become a star called Carmen Diaz.

Tiffany also shared with everyone, “Luckily I came upon a role that I have confidence in. If I encounter any difficulty, I can ask for advice from my friends who have already debuted in musicals. Something I have in common with my character is that in America I had dreams of becoming a singer so I came to Korea, and after going through my training period, I debuted. During my trainee days I had that passion and I think it will be easy to express the person that I was not too long ago. We have similarities and we have differences too so I must work hard at that to fulfill the role."

Tiffany stated that she is preparing a lot for her first musical challenge and said, “As of now I can’t explain how I will perform, but I’m studying the movie closely and watching the musical again. I am continually practicing the script and music. I want to act naturally so that the audience will be able to sympathize with the character.”


Based on the 1980 film of the same name, the musical, "Fame", premiered in 1988 and has had productions all over the world. The musical was first introduced to Korea in 2005. This is a teen musical that takes place in La Guardia, an Arts school in New York, and it shows the dreams and sorrows of aspiring artists who have wishes of becoming stars.

Watch the video of Tiffany at the press conference below!



Credits: hellosone@youtube.com
Source: news.naver.com
Written by: gayqueenful@soshified.com
Translated by: somaek@soshified.com